Mr. Sunil Kumar R
President - TAAI
History begins every morning!
The challenge of living has always been and will continue to be, to surpass obstacles life tosses at
us. Successful management is based on how well it can encounter a challenging environment. The
market dynamics of any product or service seeking success is not merely dependent on how good
it is – but in comparison, how unique & convenient it is. When one steers clear of competition,
history is created..
We live in the most excitingly competitive era. Every morning, somewhere, somehow, there’s
history. Most creativity happened due to competition. Features of products or services are
finetuned to better what’s currently available. To be different and convenient is now a need. “If
you don't have a competitive advantage, don't compete,” said Jack Welch, during whose tenure,
GE’s value rose 4,000%. Welch pioneered the concept of boundaryless behaviour which meant
that we are open to the best ideas and practices from anywhere or anyone.